Tuesday, March 4 • 9:30 AM - 9:50 AM
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Location: Toy Fair University Theatre
Lee Parkhurst launched the first toy and game brand on TikTok Shop and was nominated for Toy of the Year Award in PR & Marketing 2023. This panel would include myself as moderator, brand leads who have used tiktok for toy makreting, as well as reps from TikTok who can speak to the toy category.
Explore the transformative power of TikTok in the toy industry
Share case studies and actionable strategies on how to effectively use TikTok for brand building, product launches, and driving sales.
Skills Highlight: TikTok marketing, influencer partnerships, content creation, campaign management.
