The Licensing Trends Driving Toy Sales

Sunday, March 2 • 2:10 PM - 2:30 PM

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Location: Toy Fair University Theatre

Description

Toy sales have been soft in recent months, but beloved brands have served as a bright spot for the category. New launches inspired by evergreen properties, a growing focus on video games, and the development of the kidult demographic have all appealed to consumers in spite of tightened spending. Join Licensing International's Maura Regan and Jazwares' Jeremy Padawer to learn more about the licensing trends that are expected to drive toy sales in 2025.